You are running a business and you have to manage your own bottom line.
If a particular program has been very good to you and suddenly attracts a negative balance, as long as they don’t carry it over I usually keep their banners up.
Programs with negative balance carryovers rarely find time on my site unless there is space and some additional incentive.
I am not ashamed to admit that ordinary programs on my site, if they go in the hole a reasonable amount, will simply lose their position for the rest of the month. If, however, these casinos were to buy advertising instead, not only would they guarantee their position, but not have to pay affiliate earnings.
Catch-22. Ultimately up to the casino operator to decide how important a permanent/guaranteed position on the site is. But I am watching my own bottom line because I have to feed three kids and put them through international school.
That having been said, I am still quite picky about what is allowed on site – if I don’t know the program or the operators well enough, it doesn’t qualify except under very special circumstances – like a trial run. For example, you will never see Windows on Got2Bet, even though we were amongst their first affiliates and I actually kind of liked them… until they started pulling stunts which I simply considered unacceptable and could not in good faith promote to my visitors.