BB1
I would have to answer this as it depends on the group of casinos you are dealing with. Some casinos within groups just do not perform on everyone’s sites. So for me it is better to promote the casinos within a group who perform and dump or give limited exposure to the casinos within the group that are non performing up to a acceptable standard.
Next it is how long program can keep the players sent. So knowing you are sending players to a group, that goes above normal to ensure the players are happy and staying loyal to there casinos.
If a group cross markets and gives the affiliate the players, then I’ll push them even harder. The groups that are cross marketing and not giving credit to affiliates are loosing position. I guess the answer is to find out which groups cross market and do not give affiliates credit. ( which I am pretty sure on who doing this right now )
My experience good programs
Fortune ( cross markets and give affiliates credit. with excellent player retention )
Casino Coins ( good player retention, however lack of new player conversations )
Vegas Affiliates ( showing great improvements )
Wager Profits ( decent for a small group )
Casino Blasters ( excellent player conversations )
Referback ( only part of the group performs )
Casino Rewards ( no real growth, only part of the group performs )
Brightshare ( Ok profits but no real growth )
Palace of Chance ( steady decent earnings for single casino )
Casino Pays ( decent player retention, lack of conversations)
We work hard to get players for casinos. If casino groups can not keep these players then we are wasting time, money and effort sending players there way. Most famous comment from casinos is “send us more players”, why send more players to a casino group that is not holding on to the players you have already sent? A good performing group does get more players sent there way, since you can see they are holding on to them. There is good groups out there, which do not perform on everyone’s sites. Finding the casinos that work on your own site is the only way to market.