To me any business who ante up big bucks for branding shows that they’re serious about obtaining market shares and building a long lasting existence. Branding is one of the most powerful asset of your business. Look at Casino On Net in this industry? The McDonalds, The Donald Trumps.. This a wide array of branding at work, which you seldom see in online gaming anymore.
Most amateurs these days can just put up a gaming site. And then rely on affiliate pyramiding to survive, which is a joke considering this doesn’t require any real marketing budgets. Hell no wonder many of these entities are the ones who don’t have the cash to pay their winners or webmasters when comes due times.
So Wayne to address your concern if you have a high traffic portal and you want to be rewarded for the branding efforts accordingly then I would charge them a flat fee or impressions to place banners via your site. It’s exactly what I would do since I don’t really believe in the affiliate scheme myself. It’s a windfall for the casinos to avoid all risks and not paying anything upfront. Kinda like a car dealership where they tell their salesmen, “here, I’ll fetch you a bone if you bring me bait”.