Hi,
that is correct Dom. And I’ve bitched about this before as it is nearly SOP for RTG casinos. Brightshare is also extremely guilty of this.
stop and think about it. You don’t send your players an email ad every other day; yet your competition does; its just a matter of time before you are cheated out of a signup that had that email address not been sold/traded etc; the player (whom you had first) would likely have gotten around to visiting your site and seeing the new casino for the first time there.
what’s worse; is that now days (I’m pretty sure) they can fix it so the email looks like it came from your site.
Something that for unethical competitors who live in a “spam-punishment-free” country: we can do little about to stop it; making it all that more important that the email addresses aquired thru means of players we send; be kept private and never sold/traded.
I’ve been complaining about this for two years, and will continue as long as it happens; because in my opinion, this steals many more (loyal) surfers / signups from us than does scumware, but there have never been any studies on such so we can’t know for sure.
but the scumware; many people I’ve talked with; say they won’t click on the ads because they ‘re pissed the things were snuck onto their PC and most average users; don’t know how to get rid of it; but they do know how to ignore them.
In the case of these spam emails; although spam, they aren’t as directly annoying as pop ups. so it stands to reason less people will boycott due to that.
And…. now with the pop up blockers; I’d imagine more targeted surfers are actually reached by email spam, than by scumware.
IMO this is as huge a “screw-us for a few bucks” as it gets.