average lifetime value of a player for the casino is $800 – $1000
There would be a lot more of that going on in our accounts if it wasn’t common practise by the casinos to steal your players from your account after a couple of months of inactivity and solicit them for themselves, without your aff code. :madat:
This practise is the norm, and it is a huge factor in why affiliates are being squeezed so hard now. Take the use of predatory ads, the removal of your “lifetime players” and a few other unsavory practices I don’t want to get into here and now, and it spells diaster.
When you see established affiliates like Arkyt getting full time jobs, you gotta believe something is wrong.
To the casinos: you are shooting yourselves in the foot!