The professor said it perfectly.
I really dislike bad statistics, and there is a program that I end up putting in preferred positions frequently merely becuse they have a real time “hits referrer” option. I use this to test changes to my sites.
I also attach great value to proactive affiliate support. Personal contact with affiliate managers has repeatedly resulted in a more lucrative partnership.
Casinos bidding for top positions on PPCs is directly competing with their own affiliates, driving up their operating costs are not my favorites. PPC bids have risen to ridiculous heights because of this, I can’t afford to pay that much per visitor.
I do not tolerate casinos using predatory advertising. Use it and you’re off my pages. I consider this outright theft, and it doesn’t matter whether unauthorized ads are placed directly on my sites or whether my player is hijacked at the door of the casino he chose on my site.
Player support and follow up is also one of my top items. Converting players is one thing, retaining them is another. I prefer a casino that has good player retention.