First of all I LOVE listening (in my mind) to you crazy Aussies speak with you really cool accents…
Anyway, it really is all about Dave’s point that you only need a few visitors landing with long tail keywords to get a few first dpts. it seems. People like to do more “research” before they spend their money, so they type more into Google search. Would you buy a new memory foam bed by searching “online beds”? You may start there to research and what you find you will likely type back into Google and search again…now your getting closer to a sale.