@Hermski 241742 wrote:
Hi JillO and everyone who joined in the seminar
I agree, the webinar has provided a good insight into mobile marketing and which approach to take when it comes down to your own strategy. I suppose, some of the stuff I already knew, but it’s always good to reiterate.
Interesting was the discussion, in which ‘format’ to provide your mobile site in. I would usually agree to create a mobile friendly web version (not app) with only the key information visible. The obvious target here would be direct conversions via sign up buttons, direct access to games etc. (Customers = maybe the ones with ‘big fingers’ who miss smaller objects on the screen?)
However, what about mobile users who browse your site for information and not a direct conversion? Would a complete mobile friendly approach with only key elements not exclude these users? The ones that are looking for info and not the Play Now button only. (Customers = the ones that also zoom in on their screens?). I guess there is no one solution.
In regards to creating mobile friendly sites, I will do a little research. I’ve worked with some people who have been using some browser-based industry standard software, which appeared quite flexible when it comes to creating mobile friendly sites.
One thing I’m still wondering though is: If you look up a website optimized for desktop use on your mobile and click on an Affiliate link that redirects you to the mobile version of the Online Casino, is the registration still being tracked or lost? If there is mobile specific tracking, then I am guilty of still not having applied those (I have no website in place optimized for mobile use). Any ideas?
Cheers!
These are some phenomenal questions… We’ve reached out to Henrik to see if he can weigh in on this conversation and lend some advice. More to follow… hopefully soon!