Reminds me of all the legal commercials that go something like this >
“If you have an injury and or ailment give us a call we want to get you the help you deserve” … interpretation “If you have got any money coming we want part of it” …
I have started intrepreting invitations to join affiliate programs etc as “join us today so we can shave you tomorrow” …
If a program wants to be on my site(s) they can do a media buy – aka flat rate advertising plan. Seriously, why should they get free exposure, free clicks and in most cases free players?
IMO 5-7 years ago trust was much better than it is in todays marketplace – unfortunately I don’t have much faith in it today.