@Matt PCUK 239615 wrote:
Hi, I’ve been running the site: GNF – Gambling Network Forums – APAT UK Team Champions 2011 for a few years without advertisers (aside from adverts for Poker.co.uk, which I also own).
However, with the imminent sale of Poker.co.uk, I’ve decided to accept other advertisers in it’s place. Earlier this year I added “advertise here?” banner spaces, and have received quite a lot of enquiries (mainly from casino companies, but also sportsbetting, bingo, and the odd poker enquiry – asking for “fixed price advertising” for 1 month/6 months etc).
How do I go about setting prices for a months advertising? (e.g. CPM * no. of thousand visitors * number of days advertising purchased?). Though what do I set CPM as? Is there a useful resource detailing industry averages etc?
Thanks
BUMP!
Great question, Matt! Looking forward to seeing if any of our experienced community members can provide some insight on this question! More to follow…