@emoshe 215484 wrote:
Hi guys,
I launched an ad campaign a few days back for a know sportsbook, targeting different european countries, and after calculating the numbers, it seems that the CPA I’m paying for each depositing player is about $100.
Now, obviously I am risking here a lot of money if I bring a few depositers daily and it will take time to evaluate the value of each so I wonder if anybody can tell me from past experience if paying $100 for a player should be worth it?
The sportsbook also has a casino, so some players will probably play that too.
Thank you in advance!
Any Sportsbook that can get players for under $150 is generally very happy, so I think you are on a great ticket here. So long as the players are “average” players, both you and the rooms should both be making good money.
Maximise your returns and enjoy.
Stephen
Commission Account