Hi
I wanted to post to put across the changes, and the way in which we see this actively changing the way we work towards both small and large partners alike, and in a positive way. Relating to the terms:
Regarding dormant players (no depositing activity in 12 consecutive months) This relates to a player that has not been active for 12 consecutive months, even though we will have tried frequently to re active the client. We are very active on getting campaign and specific re activation bonuses out to players that fall inactive, with the period that we start trying to re activate a player being much less.
We know from data that a player that we have not been able to re activate after a period of 12 consecutive non depositing months is one that we will not see back, on that player account anyway. The release of players means that if they do re register they can register using the same email, and will then be tagged to the affiliate partner bringing them in, this means more players available to be brought in by new campaigns or activities, either by a partner of any size or directly.
Relating to the less than 5 NDC in 3 consecutive months. This is relating more to the fact that we positively want to identify and work with partners who fall into this area, which we will be actively doing more of now.
Within AL we want more active partners, and we don’t want them to remain as small partners if we can help them, we want to increase the communication and help grow their business, its a relationship that relies on partners attracting traffic, and the brand or product ensuring that where you deliver it to converts the traffic well, and within Betsson’s brands, we have teams that are only focused on increasing and working on ways to promote player conversions.
The information above was also posted on the GPWA site. Should you have further questions regarding the terms changes please contact me.
Regards
Stuart