Reply To: sports betting revenues — need some advice~

I can only tell you my experiences of running a bookmaker for three years several years ago. We always did badly over the summer months. I found it was mainly because, in our case, most of our turnover was on uk horseracing and the summer months were much easier for punters. The form is more reliable as the ground conditions are more consistent. We always found that things really picked up in terms of profit from September onwards. We did not close any winning accounts as we knew things would turn in our favour and I hope the sportsbooks you (and we) promote follow that policy too. The fact you have big turnover is good. Be patient. It will come around. To be able to earn consistently as a bookmaker turnover is essential. I keep being told (even by one affiliate manager from a major firm recently) that it is ‘so easy for punters to win on sports.’ Total rubbish. If punters are consistently winning then it will turn and, however shrewd, if they are betting with a sportsbook they will end up down. The margins are always against them. Very few are capable of making any money. I loved big punters on favourites – they will never win in the end. I dont know if you ever see the audited accounts for the big bookmakers like ladbrokes and william hill and the hundreds of millions they make each year on sports betting (yet you never hear of a losing punter!). And their PR departments love to say when they have apparently “lost” on a big event. It keeps the money rolling in if punters can believe they can win over time. But over time the bookmaker will have the last laugh. So to summarise: your big turnover is good. Be patient. If the players continue to play, and their winnings will encourage them to do just that, it will all come back to you and more. I am having a really terrible August too, but never lose your nerve.