Hi Alex,
Thanks for the welcome! It’s great to be here and we’re really excited about working with CAP going forward!
In terms of averages, this of course differs from country to country. We have found the following general averages per player:
Mainland Europe (including Scandinavia):
Avg. 30-40 EUR per week
Middle East & Asia:
Avg. 20 GBP per week
Africa:
Avg. 25 GBP per week
North America:
Avg. 25 GBP per week
South America:
Avg. 15 GBP per week
We’ve seen great success in the following countries (in no particular order):
Denmark, Sweden, Poland, Germany, United Kingdom, India, South Africa, Australia, Chile, United States, Italy.
We’re actively targeting certain countries for through the line advertising (sorry I know not everyone likes that term 
).
In terms of customers averse to our products, we have found that our typical demographic is very unique. The average age is between 40 & 55 and predominantly male with a middle to high income permanent position. The most important factor here really is age. We found that this age group remains more loyal to our brands, while younger players only get excited when the draws become really big. Once the jackpots are won and go down to their defaults, the younger audience tends to lose interesting.
I hope that covers your questions. Thanks for posting and of course we’re happy if they keep coming!
Keep well!
Paul, LottaRewards