Hi everyone, Hope you’re well.
If I’m not mistaken I believe im the first operator to address this thread and so thought I may be able to shed some light on this issue.
I feel those affiliates that are conifident in their traffic often if not always opt for rev share. As an affiliate manager I am often cautious when taking on a CPA deal as in my experience they very rarely pay off in the long run.
All being well, it only takes one large whale and a few high rollers for the both the aff and operator to benefit (affiliate even more so). Rev share also enables both parties to develop a long and profitable relationship where risk is distributed evenly as no one party yields all the power.
I completely realise that in a rev share deal the operator must perform outstandingly well in order to maximize the revenue generated from individual players. The operator must understand how to process, retain and most importantly look after each and every player that comes through. Whether they are winners or losers the casino must know how to prolonge the life span of the player as well providing prompt and accurate payments to both player and affiliate in order for the relationship to be flourish.
Sam