I’m all in favour of online casinos being proactive with players who haven’t deposited in a while. It does, after all, make us all money.
However, the approach of Lucky18 seems extremely aggressive and probably counterproductive in the long run.
But and I think this is an important point : they may have chosen to hire some hyper aggressive commission based telesales type to do this work for them without being fully aware of the tactics being employed.
In my real life, I own an online lead generation business (not telemarketing!) but I’ve made this exact mistake. I hired some people who were really impressive in interview, had the track record, only to find they bullied my potential clients.
These staff are now gone. And I suggest Lucky18 do the same.