I 100% disagree I never have any problems paying affiliates life time of the player and do it gladly – because with out the affiliate the program would have had to pay upfront for those players. Always a risky biz.
The reason I like to work with an affiliate to keep sending new players is due to a simple rule of business. If you don’t grow you will shrink – Industry standard is a loss of 10%to15% per quarter – so if an affiliate does not send more players, eventually the affiliate thinks the program is not working for them.
Retention is expensive and a program rely s on affiliates to help grow the player base. I think we also pay for that player base by giving a fair share back.
The way I run the affiliate side of Towergaming – is with the affiliate as my business partner – we all need to make a profit 