@owldeath2 194809 wrote:
These insane bids are about building a brand and getting a firm and loyal base in an incredibly lucrative market – they won’t pay off individually and are of no use to an affiliate at £1000 per conversion.
I disagree about the brand push and the £1000 a lead
– A good casino operator will convert at at a ball park of around £300-£400 – which for out right ownership of the player is sustainable, however I would assume that there is little to no value ‘branding’ on what effectively is a text link.
As an affiliate, unless you have an amazing CPA deal in place, at best you will be running at a break even on traffic (at BEST)
A direct casino will convert a lot better that an affiliate portal, as the end result (the registering of an account) is can be less than 2 clicks from search term, where as many affiliate pages have multiple levels until you reach the casino link, then the player still needs to navigate around the casino page.
Two solutions that you can undertake (and a method many used in the states when it was open ) is to either a) have a dedicated landing page, with direct download linkage on it tus bring the click to download forward, or b) have a data capture, opt in email harvest on page (something that takes a lot of reading to stay with in the Google guidelines) – this method allows for multiple contact with the potential player, thus given you more chances at the conversion.