1. Non/predatory t&c’s
2. AM’s that know their brand, the industry, affiliate marketing etc
3. Multi language marketing materials
4. CAP Cetrification (not because I am involved in CAP but I would be v hesitant working with a non cap certified program simply because there is little I can do if something goes wrong)
5. High level of converesion and retention
Am hungover and can’t be bothered to think of more but I will be back