I haven’t gotten a straight answer to why that MicroGaming is planning to pull out of the
U.S. market. I do believe that affiliates should be given the logical reason why, because
they have alot at stake in the decision, and the MicroGaming properties will lose some
of their credibility with affiliates if they can’t easily justify their reasons to leave.
One MicroGaming affiliate program was promoting e-checks heavily over the past couple
of weeks, so I’m guessing that they weren’t in the loop about this, or it was a decision
that came down suddenly for one reason or another. I was told that the MicroGaming
casinos will keep the existing players for the short-term, but I’m assuming that this is
only going to last for a while.. and then they will eventually lock them out as well.
In any industry, where their is a void.. their is an opportunity for someone to take a risk
and fill it. Rival casinos continue to accept U.S. players and they’ll have to fill the void.
Unfortunately, this is an industry where affiliates rely on income for the lifetime of a
player.. and when affiliate programs make rush decisions without putting their affiliates
in the loop, it hurts the affiliates earnings.. and the reputation of the affiliate programs.