I beg to differ. With browsers and toolbars eliminating 99% of the pop-ups, they are things of the past. I cannot remember the last time I visited a gambling website and a pop-up actually went through. Cookie stuffing may be a problem but on a very very small scale.
Also, the first click was the one generating the player, not the last. The first click is the one sparking the interest and without it – it’s free advertising and branding, something I don’t do.
Bet 365 is a good program only as far as payments are concerned – always on time. I cannot say if their stats are fair, because they have very robust reporting and it’s anyone’s guess what’s going on in your account. Heck, I wasn’t even able to get player betting details from my affiliate manager. Plus, with negative carry-over and now the actual tracking revealed, I don’t find them aff-friendly at all and will not advertise them. I am sure if the affiliate puts an efford, they could remove the negative (i.e. on a case-by-case), but there is plenty of competition around, therefore Bet365 should be the one making the efford, not affiliates.
My sign/click ratios at BET365 are better than nearly ANY other program – so Last Click works best for me and my sites.
You cannot claim this in whole honesty – you have no idea what your sign/click ratio would be with first click and Bet 365. But trust me, it will be times higher.