If a customer visits the bet365 website via your affiliate link but does not sign up, then a cookie is placed on the customer’s PC. Providing the customer does not delete his cookies, if he revisits the bet365 website direct at a later date and opens an account then the account will be tagged to the affiliate (provided visitors signs up within 45 days). This is fine in the vast majority of circumstances.
In the more unusual event of a customer visiting the bet365 website via an affiliate link but not opening an account, and then at a later date entering the bet365 website via a different bet365 tracking URL, then the original cookie would be over-written and replaced with the tracking code of the last referring URL.
WOW, I did not know that. This would explain my lousy conversion with Bet365.
Gooner – I cannot imagine how much you lose to other affiliates, considering the exposure you give to Bet 365.
This is the cookie explanation per Bet 365 FAQ:
Visitors who click-thru on your referral link to any of the bet365 websites are cookied for 45 days. That means that even if your potential customer visits the Sports, Casino, Poker, Games or Bingo site and for some reason doesn’t register straight away, bet365 will still recognise them as your referral (provided they register within 45 days). If they establish an account while the cookie is in effect, they are your customer for life! While other companies have 15 day cookies and some are eliminating that recognition process altogether, bet365 appreciates and rewards your hard work.
There is NO disclaimer that the cookie will be overwritten! So much for reading the T&C before signing up…You live and learn, I guess…