For new players it’s different from the seasoned players Simmo talks about (and is right)
New players want to see what games are there, and they do respond a lot with gut reaction to the site. Jackpot tickers are good.
If it looks complicated to read, like having too many sectioned off areas which is the trend these days, it turns newbies off. The eye gets drawn this and that direction and can’t focus. It makes it look complicated.
It needs to load fast, be very easy to read (don’t cram too much info on the landing page) and look like fun.