Just had email contact with the AM of this program, I aked the following questions:
Q – If you cross promote one of my clients to another one of your casinos do I still get revenue share commission from that client of mine?
A – In answer to your question – the way our program works is that different affiliates can send the same player to different brands. For example I could send a player to “Casino A” and you could send a player to “Casino B” and we each earn off that players play on the respective account.
Although we do not actively cross promote our brands, if a player is then to join another casino in our group via going to the website directly we cannot track the player to only one of us (ie you sent him to “Casino A” and me to “Casino B” – who would the player be tracked to?).
Q – So if your group posted marketing material / CD to one of my clients that I sent to “Casino A” enticing them to play at “Casino B” then I would not benefit from this?
A – If you had sent a player to “Casino A” for example and our marketing CD went out to “Casino B” for that player you would not earn off this. (again in this situation if a player has been sent to different brands by multiple affs there’s no way for us to say this player should now be tagged on “Casino B” to affiliate X or Y).
Note though that we do also send CDs to existing inactive players as well – so if you had sent a player to “Casino A” for example and they have become inactive, they may also receive a CD for “Casino A” in which case they will stay tagged to you if they start playing again.
I have removed identifying names.