The whole women only thing is nonsense, it’s come from poor research and continual assumptions about how to market bingo. I’ve done a few big write ups on how the UK online bingo market is messing up here, when places like Sun Bingo go for gender neutral design and marketing, they find they have a near 50 / 50 split on male and females. However, sites like 888 ladies and Foxy bingo with their pink colour schemes and female focused branding are around 80 / 20 women to blokes. Effectively they are alienating a large percentage of their potential market by focusing on female players.
In Spain and Sweden, more men play bingo online than women. Men have always been out in force at bingo halls when I’ve visited and worked in them. Personally it really gets my goat that the UK online industry has painted itself a women’s game. The retail industry has never done that as it knows it can’t afford to alienate potential paying players by going all girly and pink. Here’s one site a made about men and bingo – a bit of a p***take but I was cross one day and did it…