FictionNet;157536 wrote:
Just curious. If, as it sounds, you’re looking for long-term retention for your players, why are you looking for CPA? Rev-share would be far more appealing.
Off Topic: Is this forum supposed to go backwards from the original post? I find it hard to navigate.
I’m not specifcally looking for CPA. Rev Share sounds like the better option after searching this forum however it makes it harder for me to do this as I cannot calculate like…
1000 letters send. 2% response = 20 new players (20*$250 CPA = $5k – cost of mailing)
Instead I need to estimate the lifetime value, and use my businesses money to bankroll it before I see a positive return.
This could get dangerous if the casino packs up and I’m a couple of million in the hole.