It’s not you, it’s the times.
There used to be free cruises and travel to resorts and all sorts of things. This has all stopped.
Personally, I believe that one should reward and encourage hard work in a work force. It’s a little difficult to have company parties with everyone scattered all over the globe, but a Christmas card and token gift to people who worked hard all year to generate money for you is just a matter of courtesy and good will.