hmmm…after reading the original post again I see where I went wrong lol. If it’s an actual poker site than there were be too many factors for me to even fathom. Maybe something like this:
75% advertising and affiliate bonuses (promotions you would take a big loss on in the short term but in return get your name out there and get a bunch of signups….ie very large CPA’s or large cash bonuses for affiliates that send a lot of traffic..ect)
25% on bonuses and promotions for players (deposit bonues, free cash, free rolls…ect)