Most comments seem valid and it’s good to see other people’s opinions on links.
To answer the question, what do I hate about link building, the answer would be anything but the worst is an idio who spams me t o try and get a front page link on a good site and offers a link on a pr0 site wth 5000 outgoing links.
There is no doubt that content is king, but I think that writing off link exchange is a bit premature…
Dom I agree with your post. However, I donlt know if starting a new site today following that phiosophy will work any longer…