It depends on a lot of things and varies a great deal.
If we get people clicking thruogh from an indidividual review then we expect a high conversion rate because we think that we’ve told people exactly what to expect.
If they click through from a banner ad (perhaps attracted by a 100% bonus) then the conversion rate will be a lot lower – even though it’ the same visitor base.
Here are a few sample stats :
As an example from Casino Rewards last month :
Clicks 985
Downloads 126
Registrations 120
Depositing Players 23
So you can see that it takes about 8 clicks to get a download.
And we get a deposit out of every 6 downloads.
So around 50 clicks = 1 player.
And at Bet365 who cover Sports / Casino and Poker.
Clicks 2026
Signups 67
Sports Depositors 42
New Casino 6
New Poker 2
Here it’s about 40 clicks = 1 new player.
======================
Again, these numbers are site dependant – as conversion rates are affected by the quality of your site and the quality of the information on it.
But for us I expect to see a conversion rate of 1 depositor for every 40-60 clicks …. once we are getting reasonable traffic (as there will be wobbles at low volume)
If a site was converting at notably less than this – at say 80-100 clicks per deposit – then I’d take a look at my reviews – and then examine their stats in detail.
IF I continued to perform poorly I’d downgrade their prime links and put them on the back burner.
IF I was getting ZERO conversions then I’d drop them completely.
======================
Hope those general guidelines help mate.
:satisfied