I don’t have any problem with Bodog or anyone setting criteria for affiliate selection. I have criteria for poker/casino/bingo selection too.
Yes, I always have considered it a privilege for any property to be listed. They have to meet several criteria, such as a clean track record with players as well as affiliates, decent payment structure, willingness to work with affiliates, decent T&Cs, promotions that fit my player profile etc etc.
If there is a new program that looks good to me and has no proven record, why on earth would I move a proven earner out of the way to make room for them and on top of that pay for the privilege?
Quite the opposite, I would expect to be paid a placement fee equal to or greater than the income from the present occupant, and that only if I am not really happy with the present occupant for some reason.
You have that thing totally topsy turvy.
The way you see it, a bill board company would have to pay you for the honor of publishing your ad.