John V.,
We are looking for dedicated business partners and that is why we require committments from our affiliates. The basic question you are asking is since most other affiliate programs are free with no committments why does JacksNQueens.com require committments from their affiliates? I think we should look at the free programs and ask the question why are they free? Most people would say that the poker room wants the advertising and so this makes sense. However, the reality is most affiliates do not produce much for their poker rooms and often are more of a cost and public relations problem for the poker room. How many times have you seen affiliates blast the poker rooms they are working with in these forums. Is that what you would expect from your business partner? Often times there is an adversarial relationship between the poker rooms and the affiliates, with the affiliates thinking they are doing a favor to the poker room by promoting them and the poker room thinking many of the affiliates are just wasting their time and are ungrateful for what the poker room does for them. Remember most things that are free are of little or no value.
So in the non-committment programs many people sign-up, a few make the effort to promote the site and they get all of the attention. Our philosophy is simple. Why should we have affiliates that are not committed to promoting the site? We are looking for business partners that want us to grow and prosper and want us to be dedicated to their success. Without this type of relationship both parties are wasting each others time and money. We expect our affiliates to invest in our success so THE AFFILIATE can make money. This isn’t a charity on either side.
And to the27offsuit, I am willing to make the wager that we will launch.
Thanks again for the feedback and I will see you at the tables.
Best regards,
VP Marketing
JacksNQueens.com