people who signed up, just dont deposited anything yet?
Yeah, I think that’s what Everest Poker mean.
Twelve downloads isn’t enough to tell you anything though. I wouldn’t be concerned about 12 downloads and no real money players. I would be concerned about 12 downloads and no sign-ups/fun players but that isn’t what’s happening in your case.
My advice: keep on doing what you’re doing and assess it all again after 100 downloads or so.