While I can understand that they want you to promote them (who doesn’t?!), this term gives me the impression that an affiliate is merely a marketing tool, not a partner.
When you consider that you can send a player to most other programs and get a “life” deal with no strings, it doesn’t do anyone any favours. It’s not a good term for affiliates just starting out where every player is precious and signups are fewer that’s for sure. Additionally it overlooks the fact that some more “established” sites aim for player value rather than player quantity. One player every 3 months who deposits $100 for a bonus is way less valuable than 1 player every 12 months who drops $5k. $1k even.
I get a few players at GSN from time to time, but the site I send them from is a factual “comparison” site rather than a “promotional” site, so if they compare favourably, they will get the players. Seems sensible to me. To be fair, they’ve never forced this rule on me, but I’ll be very put out if they ever do.
It’s good that they don’t enforce it very often. But they can do anytime. And after the Fortune/Referback/VPL fiasco last year, and 888’s antics more recently, I’m not nearly as trusting as I was. And all that made me realise that affiliates are a necessary evil in many casino’s eyes.
They’ll need to lose this rule pronto if they want to compete with the more popular groups IMO.
Cheers
Simmo!
PS. Suntou…sorry you got done over like this, even if was legitimate. But thanks for the heads-up and hopefully it’ll be a learning experience if nothing else.