MY top 6 criteria :
6) It has a flavour that I like – or that doesn’t jar culturally.
5) It has easy global payment methods for customers and affiliates.
4) It has a good range of games that flow easily on the eye.
3) The customer, affiliate support works well and in a polite, personal manner.
2) They offer 30%-35% straight away.
1) They are 100% rock solid with a spotless reputation.
:satisfied
The tricky thing for new entrants that they cannot get #1 easily. It takes time and money to build that reputation.
Intestingly – the things that you’ve mentioned content / custom banners / bonuses don’t rate at all. It’s all eye-candy that has little real worth. I’m not really interested too much in using content and graphics that will quickly be the same at 1000’s of websites.
If I like your site – then I’ll preview it, review it (warts and all), promote it, and create the content around it. You want us to cover you – then work on having a good product and great service.
That’s the best thing an affiliate manager can focus on.
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