Unfortunately I think the application of the act is law. The last two paragraphs state;
33. Any person who breaches the restrictions set out above is liable to prosecution. Offenders could face up to £5,000 fines and/or up to 2 years in prison.
34. Under section 42(6) of the 1968 Act an offence is committed each day that the advertisement appears.
I don’t promote bonuses particularly heavily now but think i’ll be toning them down a bit more.