It appears so to us.
We would too…
We were wondering where they were supposed to fit in that diagram. Best we can figure is the “Out” arrow of Fortune Lounge.
We believe they are.
==================================================
TO REPLY TO FORTUNE AFFILIATES:
The misunderstanding surrounding the use of these tags relates to the fact that APCW in their audit and subsequent comments uses ‘Fortune Affiliates’ and ‘Fortune’ interchangeably.
We will concede that point.
Fortune Lounge (i.e. the casino group) captures the player information for obvious conversion and retention marketing purposes.
OK, so it’s Fortune Lounge that is deleting all affiliate information from players and placing MS tags on emails before sending them out?
If a player is not converting on a specific casino, cross-branding takes place.
Cross-branding takes place regardless of conversion….
If the player downloads and stops, they get cross-branded with MS tags…
If the player downloads and regiters, they get cross-branded with MS tags…
If the player downloads, registers, and deposits, they get cross-branded with MS tags…
If the player downloads and opens an account with the “buddie”, they get cross-branded with MS tags… AND get a brand new MS tag just for using the “buddie”.
Fortune Lounge has GREAT cross-branding… and affiliates wouldn’t mind these “business practices” if we got credit for the players. Fact is we do not, so it’s not quite so “straightforward”.
===============================================
It’s no secret that the APCW has been a supporter and defender of the Fortune Affiliates in the past. We hope that this entire stinking mess is a result of ignorance on their part and poor planning by the Fortune Lounge Group.
To us, however, it seems that this new affiliate tracking system was set-up to be less beneficial for affiliates, and we believe this may have been to encourage more affiliates to the CPA Model and away from Rev Share.
We realize these statements are speculative.
Please let us know when this entire issue is SOLVED. There is absolutely no point in our continued testing of a system we all admit is broken.