Guys, this is only the beginning.
Last time I predicted a big problem I was right. After the second program renegged on the T&C’s we signed under, I warned that if we let it slide it would become the status quo. We let it go, and 5 more programs did the same, including large ones, and it took a lot of head butting and perseverance to get things back to normal.
I am now raising a big fat red flag again. This is a terrible precedent, and number 2 already.
We are heading for a year of consolidations, buy outs and take overs, I am absolutely positive. It is already happening all around us. Some programs are doing this the right way and mapping players over. Look at Casino Rewards and Cooks.
Some are stealing our player bases. Affiliate claims must be considered in the purchase negotiations. They were not in this case. They were not in Partnerpage’s case.
One year from now we could stand here stripped of the player bases we worked so hard to build up all these years. It is what every affiliate needs to make it – building up a player base. It is our security blanket, our only claim to the future.
Not only that, we were promised “life long” player mapping, not until people decide to merge and totally forget to include affiliate claims in their negotiations. Once again, affiliate contracts are nil and void and cannot be trusted.
There will be a lot more mergers, and we have to be smart and look out for ourselves. If we keep sending players to known thieves, we will suffer the same thing over and over. And all the other programs will follow suit since there is nothing negative that happens when you steal player bases.
We need to pay good attention here! This is our future!
