Reply To: Are you insinuating I am dishonest

Hi All,

Thank you for all your comments. I will try and address each one.

Please refer to my most recent email communication with pacificsun1 below.

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From:
Sent: Monday, February 13, 2006 11:05 PM
To: BrightShare – Lloyd Apter
Subject: Re: please remove immediately – http://www.gamblenow.com/i/head2.gif

Sir,
You have ignored me. You have posted false statistics. You have insulted me. I do not appreciate your patronizing disconnected attitude. When my payment of $1,200 is made to my Neteller account you will receive my Thank You and a positive unconditional acceptance that this incident was an unavoidable computer error. It will be posted prominently in several CAP forum threads. All player revenue generated from the past and the future from my efforts will be yours. I will accept nothing less. All logos considered to be an infringement will be removed from my website within 24 hours of this time today.
Thank You for your prompt response.

BrightShare – Lloyd Apter wrote:
****,

Use of such language is not only unprofessional but also very poor taste.

How do you get to $1,200 outstanding?

Please remove this logo from your website immediately: http://www.gamblenow.com/i/head2.gif
It is a direct infringement our client casinos logo

Awaiting your confirmation.

Sincerely,

Lloyd

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From:
Sent: Monday, February 13, 2006 7:09 PM
To: BrightShare – Lloyd Apter
Subject: RE: still waiting for a response….login genw

Listen close now…you keep your phony numbers and your patronizing horseshit to yourself. There’s $1,200 outstanding. You have my Neteller account. Pay your debt, take your players, and go screw somebody else. Nothing less is acceptable…now listen very closely …Nothing.
Thank you for letting me bring that to your attention.

Our policy is to run a strictly honest operation and that includes myself, my managers, my CEO, my whole company and all the affiliates that we deal with and also sometimes those that we don’t deal with. In the past we have been upfront in dealing with dishonesty and the reason we are upfront is that we have nothing to hide. Yes, we can make mistakes and so can MG but stealing and being dishonest no matter what the issue is are not on our agenda and never will be.

I would like to address the important issues that have been raised in this thread.

Downloads

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As it says on Brightshare:

Download data
Completed downloads only, from the download server are available in your reports 48 hours after successful completion. We are currently working on making this data available on real-time.

The download stats are managed by us and not by MG. The stats are collected in a database from the download servers and then because of the nature of the scripts used the database is queried every 48 hours for affiliate download stats. Since we have moved IP (begining of this month) this query hasn’t been working and the result has been that download stats for this month aren’t up on Brightshare. This means that the downloads stats have all been collected but the query generating the affiliate report is currently not working. I have been in constant contact the last few days with our IT Dep Head who is responsible for the download servers, database and the download report query script. The most recent update that I received this morning is that some of the affiliate download stats are already up and rest will be up by later today. I will keep you all posted and I do understand and apologize for this inconvenience.

Unsatisfactory Earnings

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Since we have started looking at Hitwise stats it has become even clearer to me that the demographics of players that play at various casinos and that visit various affiliate sites are often very different, i.e. our casinos perform fantastically on some affiliates sites and lousy on others and this is perfectly normal. Our main brands allslots.com and alljackpots.com are very slots, vegasy orientated and tend to perform very well on affiliate sites that are likewise. On the other hand, Wild Jack Gaming is a more high techy table games orientated casino and performs best on affiliate sites that speak best to these kind of players. My suggestion: Try and understand the type of player that will want to visit and use your affiliate site(s) and ensure that you promote only those casinos that you believe will best suite your visitors.

The other issue is the use of banners and content. Very often the right or wrong use of banners, content and placement can make a significant difference and then, of course, there is always an element of luck

Bundling Earnings

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Yes, Jackpot Factory casinos aggregate all affiliate casino earnings on all their casino brands, with the exception of poker which is calculated separately. This has always been their policy and if this concerns you I would suggest picking out what you feel is our best casino brand for you and working exclusively with them. Furthermore, we don’t carry forward negative earnings but we do carry forward negative balances resulting from chargebacks. When chargebacks are recovered in later months affiliates are credited accordingly.

MG Stats Issues

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Yes, MG have had a whole bunch of stats issues in the last year, like the banner tag problem and now there is a new one… All winnings from the gambling feature of all bonus slots haven’t been recorded on the PTS (Casper) in the last two or three years if the players that won didn’t click on the ‘collect’ or ‘double up’ button but instead just closed the screen. This was discovered only recently by MG and we are waiting for a detailed player list from them and an update to the PTS. In MG’s defence and for those of you who know MG and their management I can say that they are as straight as they come but yes, they have issues sometimes and it can be very annoying but they are always upfront and fair and correct problems no matter what the consequences are.

Please let me know if you have any comments/concerns/issues.

Thank you!

Best regards,
Lloyd