Hi Javi
Thanks for the response. I can imagine that PPC would only send non targetted traffic. With my other site, it’s the opposite. PPC has yielded a great ROI.
Anyway, I’m a bit surprised that there haven’t been any other responses. Maybe this market is either very competetive that people don’t want to help or it’s difficult to get started that most don’t want to write another long post on starting your first gambling related site. 
Well, going back to my main question, what do most of you do? Have a white label site, a site only with links, or, do you downloand some sort of software and actually try to get people to gamble on your own site?
What are the options and benefits/downsides of each?
Cheers