It’s a slippery slope on several counts.
I too will reward bigger players of any type.
But I do not base my business on it, I do not do CPA, I do not use that as the salespoint for my sites. I do not use it for aquisition, only for retention.
There is a big difference.
What happens when you use it for aquisition is what the professor said, you attract a freebie crowd that does not make a good customer for the casino.
You also attract a criminal element among affiliates as shown in rake back – people teaching players to use multiple signups, and promisong presents and then disappearing and leaving the players high and dry.
It is not a good business model for aquisition at all, from any point of view.
It does work for retention of good players though.