There are also much more selfish reasons.
I am going to embark on this now and it will take me some time to sift through this.
We are all optimizing for the search engines. Then we go and send our players to places we picked haphazardly. It makes no sense. We lose money every day of the week to places that are not the best we can promote.
We need to optimize our income. That means promoting the programs that have the best T&Cs and a reputation for fulfilling their promises.
That means not promoting places that can’t be trusted because they are in breach of contract.
It means promoting places that do not bundle.
It means promoting places that do not have 3 month clauses.
It means promoting pokers that have taken action to prevent the spamming of rooms and who proactively, no reactively, weed out duplicate accounts.
It means looking at T&Cs and picking the most profitable and reliable programs we can send our players too.
It’s time for a belated spring cleaning. 