On topic is someone who has some sway telling these firms they can’t break a deal and get away with it.
I do though, rightly or wrongly, have a problem with the maths. The math of all those who have had their % dropped will come to the sum total of adding together all of those who they were losing money from.
ie dropping your banners will make the firms more money.. I think?
Unless I have it all wrong, which has been known.