Now they have done this directly to the players, emailing them with the ‘great’ bonus deal, encouraging them to sign up direct, rather than even giving affiliates the option to promote them. Doing this to their past players they can expect to pick up a large number of players who we originally sent them, and not have to pay a cent out in affiliate fees.
Sorry, if I am wrong, but what is your point exactly? I mean, surely if FL mails there database it is to the benefit of the affiliates that has for a long time been supporting them? It is called retention! Bring back those players brought to them by affiliates before, making them play back in the FL group! I must be missing your point but the more I think about this the less I understand your statement.