Bingo income builds very, very gradually. It was starting to be on the right track, slower even than poker but moving, until more and more Bingo sites popped up and diluted the players. Now they have fallen into the bonus trap, and it has ruined the one virtue of Bingo players: Loyalty.
Used to be you got a player to play at a certain hall, they made friends there in chat and stayed put. With the onslaught of new places offering shiny bonuses, this has changed and now the cost of aquisition is too high.
I am deep into Bingo and have a lot of ladies in my newsletter and the bingo on G&C has a very large following, (accumulated over the years – I had a Bingo game long before they became commom) but Bingo is still a small fragment of the income I make from casinos or poker and I am not willing to put much money into promoting it.
I am still sticking with it – it does have the necessary ingredients to make a profitable business. The worst mistake made is to throw Bingo players and Casino players in one pot. They are definitely not the same in most cases. I hear many Bingo ladies tell me that gambling is a sin. Bingo players do not respond to the same kinds of advertising as casino players. They also do not hang out on casino portals.
I see Bingo as just starting out, and as still making many mistakes. I hope Bingo Halls see the light and concentrate on retention bonuses rather than huge newbie bonuses. Above all, Bingo ladies like to play and socialize. They like to build up a circle of friends. They like to have the hall on the computer while they go about their daily business at home and sit down and play a few cards here and there all day, chatting with their girlfriends.
Everyone likes to win money, and winners should be frequent and celebrated. I know that slots are the backbone of many a Bingo Hall, but this is by default. Slots is a solitary game and it takes away from the community sense that would make a Hall sticky.
Bingo needs to work on stickyness, not aquisition. And it is not for the impatient.