That is what I had in mind Prof. just didn’t know if sufficient information was available on specific players. I’ve always kind of felt like this was “uneducated guesswork”. Let’s keep digging.
If casino XY is getting an unusually large quantity of whales, is it because of “our campaign” e-mails, PPC etc. OR because the casino is offering a large bonus or???.
Then, if their retention is poor we could make the decision whether “our” campaign is directed to the right casino or not. Not sure how this could be tracked but, it would be somewhat useful.