That’s so true, Professor. People that are not working on the Internet think everything is easy and setting up a website making money happens just like a miracle. 
One day I got one of my friends asking me how much persons/visitors I was receiving each day on my websites, I answered with the right value (which I am a bit proud because of the thousands of hours of work needed), then he was surprised and said: “Only that? I was thinking that you can reach millions easily”. Yeah, great.
They think you put a website online, and just in the second day, thousands of people are visiting it.
Not to mention this very same question everyone asks: “but what the hell you do all the day with your websites?”… They simply don’t understand that you can work up to 10-12 hours per day for managing your business.