Hi again,
well both attracting, and retention are important I suppose; because say for instance we find out that casino XZ attracts a very large portion of whales;
but then only come to find that they also are the worst in retention,
then we would at least know to keep that casino’s banners off our pages which are targeted at high rollers since it would likely be stealing away players from other programs which retain better.
It may be evenly distributed, but do we know?
exactly!
as for defining the size of the whale; well as someone else pointed out; many times we won’t have exact figures; if a program doesn’t give out separate player info: such as casino rewards.
But I think most people with even a small amount of experience can look at their stats and be able to roughly guess how much extra play the whale has added.
This is very casual and I think that’s the best we can hope for; just a rough idea to begin forming; or to confirm ideas already born.