Originally posted by deaning
Dave good to see some improvements on the horizon. I think the affiliate area is the let down of many operations that are prepared to spend a ton of cash on advertising and neglect to realise the army of affiliates that will generate huge traffic and players for no capital outlay on the part of the operation.The affiliate program should be a priority of any operation IMHO and minimal capital outlay for maximum capital return is sorta my motto.
OK I will get off my milk crate now.
As the Affiliate Manager, I obviously agree with that statement. Unfortunately, both of the sites I represet were initially built on direct advertising. Now I am playing “catch up” with the affiliate programs.
However, in a way, it’s a testiment to the quality of a casino (or bingo) site if it can survive solely on its own marketing efforts. In the past, I have seen some webmasters post on CAP that some online casinos would have crashed and burned long ago if they did not have an army of webmasters sending them “free traffic”
and had to go out and market the sites themselves.
Winward Casino has been online since 1998 and Bingo Hall has been online since 2001. Both have been very succesful. But I am the first to admit that they missed the boat on their affiliate programs. My job is to fix that. I hope you all will be patient with me as I am working hard to make up for lost time.
Thanks,
Dave