I have players that are 3 and in some more rare cases, 4 years playing (Microgaming softwares) .
Currently the best programs in terms of retention for me have been Zodiac (due to poor performance by the other CR sites; I’m now going to be using Zodiac in place of CR when I talk, because they’ve been really the only casino of the bunch to ever produce for me) and Wagershare has done very well with keeping my whales playing every month (tip of the hat to Tim and Brent).
I’ve just landed a whale at Allslots so I will be keeping a close eye on them to see how they do with retention. So far, so good, this will be going on the second month and I will let everyone know how long Allslots can keep the whale playing.
At this point of my portal “career”, I’ve come to the conclusion that retention of the big players is paramount – much more so than conversion ratios.
But of course, when in doubt; always just look at the bottom line for the most accurate meter on the worthyiness of any program. That will never lie to you and its impossible for a cheater to manipulate the bottom line into being or looking like its more than it is; because any way they want to slice and serve it to you; when you look at things over a period of months, you still will know which programs are the ones making you the most money.